Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet. The remarketing ads can be delivered in either or both text and image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements.

Google remarketing is an ideal tactic especially where the sales process is long and considered and competitive. Executed in the right way it can be a powerful tool to improve sales conversions and to raise your brand profile.